Jameson Irish Whiskey
LOCATION 地点
Shanghai, China
DELIVERABLES 交付服务
Digital Strategy 数字化策略
THE STORY 品牌故事
Jameson is a blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard.
Jameson 是一个爱尔兰混合型威士忌品牌，由保乐力加旗下的爱尔兰制酒公司制造。
CHALLENGES 面临的挑战
Jameson wanted to create an application where consumers could find the closest bar that offered their products using a Baidu map via their smartphone GPS .
Jameson 想要建立一个应用程序，以让顾客通过他们手机上的百度地图来寻找距离最近的提供他们产品的酒吧。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS created a geolocation database for Jameson and developed an application using this information.
MDS 为 Jameson 建立了一个利用定位技术的数据库并开发了应用程序。
图片版权归属：Jameson
RESULTS 展示成果
MDS increased Jameson’s brand exposure and enhanced their interaction and communication with consumers.
提高了品牌的知名度，增加了与顾客的互动沟通。