LOCATION 地点
Dalian, Shanghai, Xiamen
DELIVERABLES 交付服务
Graphic Design 平面设计
WeChat Management 微信帐户管理
THE STORY 品牌故事
Shangri-La is an international luxury hotel and resorts chain headquartered in Hong Kong.
香格里拉是一个国际型的奢华酒店与度假村连锁品牌,其总部位于香港。
CHALLENGES 面临的挑战
MDS did two projects for Shangri-La Hotels, mainly helping them with their branding.
我们与香格里拉酒店合作了两个项目,主要协助他们的品牌推广。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS worked on WeChat management for Shangri-La Xiamen and Dalian, redesigned the restaurant menu, and oversaw the H5 game design.
MDS 为香格里拉厦门和大连进行了微信管理,以及餐厅菜单和H5游戏设计。
DESIGN 设计
MDS redesigned the cocktail menu for 1515 West, one of the restaurants in Shangri-La Jing’an.
我们也为上海静安香格里拉的餐厅之一 1515 West 重新设计了鸡尾酒菜单。
RESULTS 展示成果
MDS increased Shangri-La’s media exposure and improved the visual presentation of the menu.
提高了媒体曝光量以及菜单的视觉呈现效果。