Uber
LOCATION 地点
Shanghai, China
DELIVERABLES 交付服务
Digital Strategy 数字化策略
Graphic Design 平面设计
THE STORY 品牌故事
Uber is a transportation network company (TNC) headquartered in San Francisco, California. Uber offers services that include peer-to-peer ride sharing, ride service hailing, food delivery, and a bicycle-sharing system.
Uber 是一家总部位于加州旧金山的打车服务公司。他们的服务范围包括共享车、打车、外卖快递、以及共享自行车。
CHALLENGES 面临的挑战
When the ride-hailing giant entered the Chinese market in mid 2013, Shanghai was the first city they launched in. MDS was one of the first agencies hired by Uber to assist with the launch efforts.
Because Uber was the first company to introduce ride-hailing services to the Chinese market, it was crucial to localize their marketing material with regard to the cultural context of China and of Shanghai.
当这个打车服务巨头进驻中国市场时，上海是他们选择的第一个城市。MDS是Uber首先选择合作以协助他们进驻的设计公司之一。
Uber 是第一家在中国推广打车服务的公司，所以考虑中国市场文化并调整市场营销材料以适应环境就变得尤为重要。
OUR SOLUTION 我们的解决方案
DESIGN 设计
We designed and created the graphics for Uber’s marketing materials in accordance with its brand guidelines.
When designing Uber’s various marketing materials such as their catalogs and brochures, MDS emphasized the differences between Uber’s services and the traditional taxi services in China so that people could easily recognize the benefit of using their app to get around.
确保品牌设计的相协调统一，MDS为Uber设计了他们在中国的进驻市场营销材料。
在设计并将 Uber 的市场营销材料融入中国案例时 (例如目录和宣传册)，MDS 特别强调了 Uber 提供的服务与传统出租车服务的区别，使在中国的潜在客户更加完善地理解 Uber 的服务过程。
图片版权归属：https://www.uber.com.cn | https://www.murailledechine.com
RESULTS 展示成果
Uber used our designs as their internal marketing material for over 10,000 partners.
Uber 将我们的设计作为内部宣传材料，并使用于给超过 10,000 位合作方演示说明。