LOCATION 地点
Beijing, China
DELIVERABLES 交付服务
Digital Strategy 数字化策略
Web Design 网页设计
Web Development 网页开发
Weibo Management 微博帐户管理
THE STORY 品牌故事
Infiniti is a luxury vehicle division of Japanese automaker Nissan.
英菲尼迪是日产汽车公司旗下的豪华品牌。
CHALLENGES 面临的挑战
We partnered with global agency TBWA to design a mini-site for the launch of Infiniti’s 2014 QX70 in China.
Infiniti collaborated with CCTV’s A Bite of China 2, a documentary that showcases the history of food, eating habits and cooking techniques in China. We had a tight deadline for this project, as the mini-site had to be up before the nationwide airing of the first episode.
我们与国际广告公司 TBWA 合作, 共同为 2014 年英菲尼迪 QX70 在中国的发布设计打造了一个微型网站。
英菲尼迪合作赞助了 CCTV 舌尖上的中国 2,一部关于中国美食,饮食文化与烹饪技术的纪录片。因为微型网站需要在第一节集目播出时全国同步上线,给予我们完成这个项目的时间非常紧凑。
OUR SOLUTION 我们的解决方案
DESIGN 设计
We designed and developed the mini-website and its key visual presentations. The mini-site featured a deep integration with Weibo’s API, as there was a live contest during the airing of the show.
The design of the website front page presents a photograph of the QX70 with various Chinese food ingredients and spices edited into the environment, mirroring the theme of A Bite of China 2.
我们设计开发了这个微型网站与主要的视觉内内容. 这个微型网站也和微博的 API 进行了融合,并与微博保持直播互动.
网站视觉设计与舌尖上的中国2主题相呼应,在 QX70原画幅与的基础上自然地融入了多种食材与中国香料.
RESULTS 展示成果
Increased media attention of the QX70, which in turn reached potential customers for Infiniti
提高了QX 70 的媒体关注度与英菲尼迪的潜在客户.