Bayer
LOCATION 地点
Shanghai, China
DELIVERABLES 交付服务
Digital Strategy 数字化策略
WeChat Management 微信帐户管理
Videography 图文视传
THE STORY 品牌故事
Bayer AG is one of the largest pharmaceutical and life sciences companies in the world, most well-known for its product Aspirin.
拜耳是世界上最大的医药与生命科学公司之一，以旗下的阿司匹林在业界出名。
CHALLENGES 面临的挑战
Bayer hired MDS to design and improve graphics for its WeChat Official Account. MDS was also tasked with shooting a launch video for its accelerator, G4A (short for Grant4Apps).
拜耳委托 MDS 为他们的微信公众号内容设计更好的插画及配图。我们之后也为他们的孵化器 G4A (全称 grant4apps的缩写) 制作做了发布推广视频。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS planned the layout and designed the graphics for Bayer’s WeChat account, as well as shot and edited the launch video for G4A.
我们规划并设计了拜耳公众号的图画内容，也拍摄剪辑了G4A的发布推广视频。
DESIGN 设计
The G4A launch video contained relaxed, conversation-based interviews with individuals, meant to showcase the various perspectives of Bayer staff and their expectations for the new accelerator project.
G4A发布视频是在与几位拜耳员工的在轻松的对话中进行拍摄的，其中的问答环节展示出了他们对同样问题的多种想法以及对新孵化器项目的展望与期待。
图片版权归属：https://www.handelsblatt.com | http://www.evaluate.com
RESULTS 展示成果
MDS improved graphics and created a better layout to complement the text content of Bayer’s WeChat Official Account. The G4A launch video successfully introduced and promoted their new app to a Chinese consumer-base as their product entered the digital market.
提供了与拜耳微信公众号文字内容更匹配的的布局和图画与让客户满意的G4A发布推广视频，用于其在大中华区的宣传。