Kalle Ohlson
LOCATION 地点
Shanghai, Sweden
DELIVERABLES 交付服务
WeChat Management 微信帐户管理
Weibo Management 微博帐户管理
THE STORY 品牌故事
Kalle Ohlson is an extremely accomplished Swedish snowboarder as well as Founder and CEO of K.O. Travel Agency.
After retiring from professional snowboarding, Kalle travelled around the globe to Europe, Asia and America, exploring the many different cultures and beautiful landscapes these places have to offer. Because he particularly enjoyed his time spent here in China, he decided to open a travel agency aimed at promoting his home country and snowboarding culture through providing exclusive private trips to Chinese travelers.
Kalle Ohlson 来自瑞典，是一位屡获殊荣的单板滑雪运动员, 他也是凯奥旅行社的创始人兼 CEO。
Kalle 从他的职业生涯退休后，他带着他的滑雪板一同探索领略了欧洲、亚洲、和美洲的文化与风景。因为非常享受在中国的旅行经历，他决定着手营业一个旅行社， 并为中国的旅行者们独家制定能够充分展示他的家乡瑞典与滑雪板运动文化的旅行计划。
CHALLENGES 面临的挑战
Kalle invited MDS to set up and operate his Chinese social media accounts to increase his personal exposure, promote snowboarding culture, and advertise his travel agency.
Kalle 邀请了 MDS 来建立他在中国的社交媒体账户来增加他个人的媒体曝光度，同时也推广滑雪运动和他的旅行社。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS set up and is now assisting in managing official Weibo and WeChat accounts for Kalle.
MDS posts on Weibo and Wechat in parallel with Kalle Ohlson’s other social media accounts, translating his original posts into Chinese to better communicate with his followers in China.
MDS 为 Kalle 开通了微博公共账号和个人微信号并正在协助运营。
我们将他的原博客内容翻译成中文后分享在社交媒体，以便于更好地与中国的关注者进行交流。
图片版权归属：http://www.alpegg.com | https://www.freeride.se | http://www.snowpark-steinplatte.tirol
RESULTS 展示成果
MDS maximized Kalle Ohlsen’s social media exposure and increased potential travel agency clients.
增加了社交媒体的曝光度以及潜在的旅行社客户。