Julia Jones
LOCATION 地点
Shanghai, USA
DELIVERABLES 交付服务
Weibo Management 微博帐户管理
THE STORY 品牌故事
Julia Jones is an American Actress best known for her role as Leah Clearwater in the Twilight Saga films.
Julia Jones appeared in various independent films before being cast as Cherokee Kisum in Quentin Tarantino’s Hell Ride. In 2019, she starred as Omera, a widowed farmer on Sorgan, in Disney’s Star Wars: The Mandalorian.
Julia Jones 是一位美国演员，她以在 Twilight Saga 系列电影中塑造的角色 Leah Clearwater 被大家熟知。
Julia 出演了很多独立电影, 而后以 Cherokee Kisum 的角色出演了昆汀的电影 Hell Ride。在2019年，她在迪士尼出品的《星球大战：曼达洛人》电影中扮演Omera这一角色。
CHALLENGES 面临的挑战
Julia Jones wanted to better connect and interact with her fans in China and increase her social media exposure.
Julia Jones 希望通过更好的渠道来与她在粉丝联系互动，也同时希望获得更多中国媒体的关注与曝光度。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS manages Julia Jones’s Weibo account by updating her posts in parallel with her other social media accounts, translating her original posts into Chinese to better communicate with her Chinese fanbase.
MDS为 Julia 创建了微博并与她其他的社交媒体同步更新，也将她的原博客内容翻译成中文后分享在微博上，以便于更好地与她在中国的关注者进行交流。
图片版权归属：https://www.imdb.com | http://www.improper.com
RESULTS 展示成果
Julia Jones increased her social media presence in China through more consistent and meaningful interactions with fans on Weibo.
Julia Jones 增加了在中国社交媒体的曝光度与中国粉丝的互动。