Kipling
LOCATION 地点
Shanghai, Singapore
DELIVERABLES 交付服务
Digital Strategy 数字化策略
Graphic Design 平面设计
Web Design 网页设计
Web Development 网页开发
THE STORY 品牌故事
Kipling is a famous Belgian fashion brand that sells handbags, backpacks, totes, luggage and accessories around the world.
凯浦林是来自比利时的时尚品牌，他们在全世界范围销售手包，双肩背包，手提袋，行李箱以及饰品。
CHALLENGES 面临的挑战
Kipling partnered with MDS for their 30th anniversary. They asked us to help them develop a website dedicated to this event.
凯浦林在他们 30 周年时与我们进行了合作。他们要求我们帮助他们建立一个关于这次活动的网站。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS designed and created 4 websites for Mainland China, Taiwan, Hong Kong and Singapore respectively.
Following Kipling’s brand guidelines, MDS used pink as the theme color for the websites and designed an interactive timeline that displayed its company history.
对应中国大陆地区，台湾地区，香港地区与新加坡地区，我们为凯浦林设计并创立了4个不同的网站。
根据凯浦林的设计指导，我们用粉色作为了网站的主要基调，并设计了一个交互时间线来展示其品牌历史。
图片版权归属：Kipling
RESULTS 展示成果
Kipling received increased brand awareness and media exposure, boosting sales.
提高了品牌知名度与曝光量, 增加了活动销量。