UM-SJTU Joint Institute
LOCATION 地点
Shanghai, USA
DELIVERABLES 交付服务
Digital Strategy 数字化策略
Web Design 网页设计
Web Development 网页开发
THE STORY 品牌故事
The UM-SJTU Joint Institute is a collaborative academic program between University of Michigan and Shanghai Jiao Tong University that provides students with study abroad opportunities.
密歇根交通学院是一个由密歇根大学与上海交通大学合作的学术项目，为双方院校的学生提供国际游学与交流体验。
CHALLENGES 面临的挑战
UM-SJTU wanted to set up a website that displayed all their exchange programs as well as activity updates.
上海交通大学密歇根学院希望设立一个网站来展示他们的国际游学交流项目以及相关活动更新。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS designed and developed a website for UM-SJTU Joint Institute.
The graphics and copywriting on the website emphasize the unique and distinctive qualities of this institute, specifically highlighting student life and the cultural experiences provided by their programs.
MDS 为上海交通大学密歇根学院设计并创立了他们的网页。
这个网站的图片与文案主要集中于体现学院的独特性和与众不同之处，充分表现了学生的生活及文化体验。
图片版权归属：UM-SJTU Joint Institute
RESULTS 展示成果
The website created by MDS provided a platform that clearly conveyed information regarding UM-SJTU’s programs to prospective students and their families, thus increasing website visits and exchange students at both universities.
为双方学校提供交流生生源，向学生提供更多信息。