HAUSER
LOCATION 地点
Shanghai, Croatia
DELIVERABLES 交付服务
Web Design 网页设计
Web Development 网页开发
WeChat Mgmt. 微信帐户管理
Weibo Mgmt. 微博帐户管理
Bilibili Mgmt. B站账户管理
XiaoHongShu Mgmt. 小红书账户管理
Douyin Mgmt. 抖音站户管理
THE STORY 品牌故事
HAUSER is a cellist from Croatia. He is a member of 2CELLOS, along with Luka Šulić. HAUSER has successfully performed on stage in more than 40 national auditoriums on all continents and has collaborated with many world-renowned cellists.
In 2011, HAUSER and Luca produced a video of Michael Jackson’s “Smooth Criminal.” In just a few days, this music video went viral on YouTube. This made them begin to understand popular music, which made them gradually make history and also prompted them to enter the world as 2CELLOS.
In February 2020, HAUSER released his first solo performance album, “The Sound of Classics.”
HAUSER 是一名克罗地亚级籍大提琴家。他与卢卡·苏利克组成的“提琴双杰”组合在世界范围内拥有很多粉丝。豪瑟已成功的在各大洲的40多个国家演艺厅登台演出，且与许多世界知名大提琴家合作过。
2011年，豪瑟和卢卡·苏利克翻奏了迈克尔-杰克逊的《犯罪高手》，在短短几天内，这支音乐视频在YouTube爆红。这使得他们开始去了解流行音乐，让他们逐渐创造了历史，也促使他们以2CELLOS的身份走向了世界。
2020年2月，豪瑟发行了第一张个人演奏专辑《经典之声》。
CHALLENGES 面临的挑战
Unfamiliar with the Chinese digital space, HAUSER invited MDS to establish and operate his social accounts in China and create an official website to help him communicate better with his Chinese fans.
由于不熟悉中国网络生态，HAUSER邀请MDS来建立并运营他在中国的社交账户以及中国版官网来与中国粉丝进行更好的交流。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS helped HAUSER manage his WeChat Channel, WeChat official account, Weibo account, Bilibili account, Xiaohongshu account, and Douyin account. We edited HAUSER’s videos, designed his Chinese logo, and shared the videos on social media platforms. Chinese fans interacted with him through these social platforms.
We also helped HAUSER localize his official website and content to help him enter the Chinese market.
MDS为HAUSER开通了微信视频号，微信公众号，微博账号，Bilibili账号，小红书账号，抖音账号并协助运营。我们将HAUSER的视频进行创作与剪辑，并设计了中文的LOGO，分享在社交媒体上，与中国粉丝进行互动交流。
我们还帮助 HAUSER 将个人官网内容本地化，以帮助他进入中国市场。
图片版权归属：HAUSER
RESULTS 展示成果
HAUSER increased his social media presence in China through more consistent and meaningful interactions with fans. HAUSER successfully established a link with his Chinese audience, resulting in a large amount of traffic in just a couple of days.
HAUSER 增加了在中国社交媒体的曝光度，吸引了更多中国粉丝，与粉丝们进行了更多互动。HAUSER 成功地与他的中国观众建立了联系，在短短几天内就产生了大量流量。
