Conor Thornton
LOCATION 地点
Shanghai, Ireland
DELIVERABLES 交付服务
WeChat Management 微信帐户管理
Weibo Management 微博帐户管理
THE STORY 品牌故事
Conor Thornton is a professional golfer with PGA AAA certificate as well as 18 years of playing experience and 13 years of teaching experience.
Conor has previously held the position of elite coach and director of performance at The Golf School of Excellence Cape Town. He has previous experience working with Tour players on the Sunshine Tour/South African Gold Tour. He has also worked with elite golfers who have obtained Division 1 and Division 2 scholarships to USA Universities. Currently, Conor is the Academy Head Coach at Andrew Smith International Golf Academy.
Conor Thornton是一名有着18年球龄的专业高尔夫球运动员，他持有PGA AAA级，并有着13年的高尔夫教学经验.
Conor 此前曾在开普敦高尔夫学院担任过高级教练和表演总监职务。他还曾有过与阳光之旅/南非高尔夫巡回赛中球员合作的经验。此外，他还与已经获得美国大学1级和2级奖学金的精英高尔夫球手合作。目前，Conor在安德鲁·史密斯国际高尔夫学院担任学院主教练一职。
CHALLENGES 面临的挑战
Conor invited MDS to set up and execute his Chinese social media accounts and create an effective marketing strategy that would increase his personal exposure, promote his online and offline golf courses, and obtain more students.
Conor邀请了MDS来设立并运营他在中国的社交媒体账号，并制定可行的市场推广方案，来增加他个人的媒体曝光度，推广他的线上和线下高尔夫课程并获取更多生源。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS set up and is now assisting in managing official social media accounts for Conor, including Weibo, WeChat, Zhihu, Xiaohongshu, and Douyin. MDS is also helping Conor set up his online course via Xiaoetong, an online course platform.
MDS为Conor开通了他的社交媒体账号，包括：微博公共账号、个人微信号、知乎账号、小红书账号、以及抖音账号，并正在协助运营. 同时，MDS也为Conor的在线课程平台——小鹅通上建立了他个人课程页面。
DESIGN 设计
MDS posts on Weibo, WeChat, and Zhihu to introduce Cornor, and his golf course. For other social media accounts (e.g. Douyin & Xiaohongshu), MDS is helping Conor post some of his promotional videos and free tutorials.
我们在他的社交网络（微博、微信、知乎）上发布他的个人介绍，以及宣传他的高尔夫课程，同时，在其他社交平台上，如抖音和小红书上发布一些宣传视频和免费训练课程的短视频。
图片版权归属：Conor Thornton
RESULTS 展示成果
Conor increased his social media presence in China and obtained new potential golf students.
增加了在社交媒体上的曝光度以及发掘了潜在的高尔夫学生数量.