Four Loko
LOCATION 地点
Shanghai, USA
DELIVERABLES 交付服务
Digital Strategy 数字化策略
E-commerce Solutions 电子商务解决方案
Graphic Design 平面设计
Market Entry Consulting 市场准入咨询
Web Design 网页设计
Web Development 网页开发
WeChat Management 微信帐户管理
Weibo Management 微博帐户管理
THE STORY 品牌故事
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, United States.
四洛克是来自美国芝加哥的酒精饮料品牌系列。
CHALLENGES 面临的挑战
Four Loko wanted to build their brand image and media as they were about to enter the Chinese market.
Four Loko hired MDS to set up a comprehensive digital strategy for marketing, design, promotion and operation of their launch in China.
四洛克想要在中国树立他们的品牌形象并加强认知度。
四洛克雇用了 MDS 为他们建立了一套完整的电子市场营销策略，包括设计，推广与运营。
OUR SOLUTION 我们的解决方案
PLATFORM 平台
MDS provided marketing consultation for Four Loko, designed and developed their Chinese website and social media accounts, supervised their e-commerce system, and managed their WeChat and Weibo accounts.
我们为 Four Loko 入驻中国进行了市场咨询，官网与社交媒体，设计开发，电商监督，微信微博等社交媒体运营等。
DESIGN 设计
For this poster, MDS selected vibrant green to contrast with the dark night theme background to fit Four Loko’s VI design and accentuate their brand personality. MDS paid particular attention to choosing a Chinese character font that would speak to Four Loko’s unruly and free brand image.
以这个海报作为例子，MDS 选择了与原品牌 VI 设计相匹配的鲜明绿色来与黑色的夜场背景进行对比，借此突出品牌个性。我们也使用了不规矩的中文字体来表达 Four Loko 不羁自由的品牌态度。
图片版权归属：Four Loko Facebook Page
RESULTS 展示成果
MDS built and improved Four Loko’s brand image in China, generating higher public attention and exposure, and increasing sales.
建立并优化品牌在中国的品牌形象，吸引社媒流量和粉丝，增加产品销量。